D&AD Ted Baker Branding

The brief was to brand Ted Baker in a different country. I have chosen to brand Ted Baker in Brazil. The theme chosen for this project was based on branding Ted Baker on a  English Fare. The chosen audience is aged early twenties to late thirties making the market more appealing to the younger audience for Ted Baker. My dedication to role in the group was producing the editorial booklet and art direction, ensuring quality and professional outcomes. I also produced a video for the behind the scenes of the photo shoot at the fare.



IMG_2086 copy